GhostNet
Creative Director
Partners
Awards
Keywords
VR Costume, Print Activist, Ethical, Sustainable, Haptic, Multisensory Story
Brief
BB Studio was awarded the prestigious Horizon 2020 Innovation award and was chosen to be mentored by the Head of R & D Intel, Valerio Frascolla. We developed our VR-haptic concepts into an integrated, sustainable wearable technology VR story called GhostNet.
'GhostNet' refers to discarded fishing nets which do not biodegrade consequently killing sea creatures for hundreds of years. This activist piece was to raise awareness about ocean plastic pollution with audio developed with the Marine Conservation Society. Adding another layer of storytelling, reflectors on the website illuminated in a net shape when the camera flash. We interrogated our inhouse haptics from materials to pneumatics through a number of in house hardware iterations as well as creating striking outer aesthetics even creating VR made textile prints onto costumes made of organic cotton as well seaweed fabric. We also took the whole experience to multiplayer and considered both wifi-osc and blue tooth and visualised data in VR collected by Imperial College. We followed a circular design framework, used sustainable materials and employed an immigrant women’s charity for production. GhostNet was shortlisted for SXSW wearables and style awards.
Creative Process
BB Studio brought together a multi-disciplinary team of unity developers, sustainability experts, hardware engineers, fashion designers, textile designers, eco and immigrant charities to innovate a purpose-driven experience through a highly considered design and development process. Throughout this exploratory innovation project, BB Studio user-tested every aspect as well as holistically, to iterate the technology and components as an experiential outcome.
Content Activist plastic pollution narrative. Multisensory. Textile Print. Technology Arduino, Pneumatics, Wifi OSC, BLE, Proton Room, Lenovo VR headset, Unit 3D, C# Costume/Fashion Stylised jackets with embedded haptics, VR prints, reflector hems (GhostNets).
UN Goals
Events
2020: Mars and Beyond Exhibition Oxo Tower Barge House: Projection of animation
2019: Eva Conference Presentation
2019 Imperial Lates: Wearable tech, fashion, and future clothing, Imperial College
2019 Fashion Futures: VR Meetup, The Fusebox, Brighton
2018 CSM: Body Data talk and demo
2018 UX VR Meet up talk and demo, The Fusebox, Brighton
2018 Final Showcase, BOZAR (Centre for Fine Arts - Brussels Museums)
2018 ICT Exhibition, Vienna, Austria - Wearsustain showcase part of the STARTS (Science, Technology & the Arts) is an initiative of the European Commission, launched under the Horizon 2020 research and innovation programme.
2018 Brighton Digital Festival Hatsumi's mental health VR exhibition NoöSphere. credit Hatsumi, The Old Market, Brighton.
2018 Digital Fancies, London Technology Week
Press and Publications
